Cellerant Therapeutics is a San Carlos, California-based
biopharmaceutical company developing novel therapies for life-threatening blood
disorders and cancer. The company's lead product, CLT-008, is currently in two Phase
1 clinical trials in patients with hematological malignancies. Cellerant
is also developing CLT-008 as a nuclear countermeasure for treatment of Acute Radiation
Syndrome (ARS) under a U.S. Government contract valued at up to $153 million over
five years with the Biomedical Advanced Research & Development Authority. There
is no FDA-approved medical countermeasure to treat ARS. If licensed by the FDA,
the federal government could purchase CLT-008 for the Strategic National Stockpile.
Are You a Human? has developed a game-based human authentication
platform that replaces the distorted text images known as CAPTCHAs. These
games solve the three main pains associated with CAPTCHAs: awful user experience,
poor security and reduced conversions by being simple, intuitive and more secure.
Our games can be customized to incorporate effective brand messaging in an engaging
Bedrock Real Estate Services offers full property management
and real estate services with the highest standard of service to its investors and
tenants. With over 25 years of experience in developing, acquiring, financing, leasing,
managing, renovating and marketing office, retail, industrial, hotel and mixed-use
properties, Bedrock is a one-stop shop for Quicken Loans
and its related companies' growing real estate investments as well as third-party
BodyPartChart is much more than the average anatomical poster
or paper sign; it's a revolutionary teaching aid and patient education tool.
BodyPartChart was brought to life and inspired by encouraging patient-health
care provider interaction and dialogue. BodyPartCharts are designed
to create visual impact and enhance the educational experience in exam rooms, waiting
areas, class rooms, dorm rooms and any other areas where patient education and learning
is a priority. Perfect for hospitals, doctors' offices, health care providers, pharmaceutical
companies, and educators, BodyPartChart offers a durable vinyl
and unique low-tack adhesive technology, powered by Fathead, which enables it to
stick to most smooth surfaces. No need for expensive framing, tape, thumbtacks,
nails, lamination, unsightly damage to walls, fading and yellowing; these free-form,
oversized images can create an upscale feel in any setting.
Campus Commandos connects college students with brands in
a way that's engaging, authentic and builds brand loyalty. Specializing in Campus Rep
programs, Campus Commandos' battle-tested reps can infiltrate every
aspect of campus life, using targeted, results-oriented strategies to build lifelong
brand loyalty. With a strong commitment to excellence, a real understanding of the
issues that affect clients and a genuine enthusiasm for hard work, Campus Commandos
strives to build a long-term relationship with each customer. Campus Commandos
is a Bizdom U business.
Core Merchant, a Bizdom U business, was created to simplify the
process of accepting credit or debit cards for your product or service, providing
easy and convenient payment solutions where and when you need them - at the most
affordable rates possible. Whether it's over the internet, at your office, or on
the go through your mobile phone, Core Merchant has a payment solution
for your business that makes sense. Even if you're already accepting credit and
debit cards, Core Merchant can help you save at least 10% over your current fees,
guaranteed. Whether a new or existing business, contact Core Merchant today at 1.888.534.CORE
for all your credit and debit card processing needs!
Detroit Labs is a Detroit-based technology launch pad, specializing in the
creation of iPhone, iPad, Android and Web Applications. Born out
of an entrepreneurial spirit and forged in the heart of Detroit, the company is
the technology backbone of the city's rebirth. Since its launch in the spring of
2011, Detroit Labs has completed projects for several large companies, including
Quicken Loans, Stryker Medical and Caesars Entertainment.
ePrize is the global leader in the interactive promotions industry. ePrize
helps brands drive engagement with their consumers via multiple channels: online,
mobile, and within the social media landscape. With a focus on motivating specific
consumer behaviors, campaigns range from online sweepstakes and instant win games
to global, points-based loyalty programs; from mobile promotions to social media
apps; and from user generated contests to social networking management. Since 1999,
ePrize has successfully launched more than 6,000 promotions in
47 countries for 76 of the top 100 brands. Some of these brands include Coca-Cola,
Microsoft, Valvoline, The Gap, MillerCoors, Yahoo!, P&G, and AT&T.
ePrize was named to Red Herring's Global 100 in 2010.
Red Herring celebrates innovations and technologies and ePrize
was recognized as one of the leading private companies of North America, Europe,
and Asia. Professionals across the country are dedicated to extraordinary service,
along with immediate, measurable results. Headquartered in Detroit, ePrize
also has offices in New York, Chicago, Los Angeles, Dallas, and Atlanta.
One on One Marketing is a premier provider of high quality
leads currently focused in the education, mortgage, insurance and home security
verticals. Think of them as the match maker but without the awkward first date.
One On One Marketing has become a powerhouse in the industry using
their special sauce: hire PASSIONATE people, generate leads through a VARIETY
of traffic channels, LEVERAGE content-rich online portals and a proprietary
call verified process and sell DIRECT to clients.
Sociocast is the leading provider of real-time audience data to the marketplace.
Sociocast works with publishers and content companies to provide audience insights,
measurement, and monetization, as well as with online advertising partners and platforms
to significantly enhance real-time targeting and audience discovery. The company's
headquarters are in New York City.
Testify Communications offers web-based communication and
donation options to non-profit organizations to help them effectively communicate
with—and receive donations from—members and donors. Testify's web-based
text, email, and online giving platforms can be accessed any time and anywhere.
To give, donors simply visit the organization's website and click an online giving
link. In addition to providing tools that are easy-to-implement, Testify Communications
helps clients create marketing strategies for text and email usage, and on-site
training for each platform. The company's communication and online donation systems
are currently being used in churches and schools in Metropolitan Detroit.
Circa 1837 connects professional women with their Historically Black College
& University (HBCU) Alma Maters, Historically Black Sororities,
and other service and social organizations. The web-based apparel and accessories
company was created to provide these women an opportunity to display their school
and organizational spirit with class and style through a collection of officially-licensed
collegiate and sorority merchandise. The first HBCU was established in
1837 and today this community boasts 105 schools, millions of graduates,
and some of the top global leaders across many industries. Circa 1837
celebrates the rich history of HBCUs and is committed to furthering their
legacy. Circa 1837 is a Bizdom U business based in Detroit,
Connect America LLC was established in 2004 and is the fastest
growing personal emergency response system (PERS) company in the nation. Headquartered
near Philadelphia, Pennsylvania, Connect America has built one of the largest PERS
businesses in the country. Connect America provides its customers with reliable
and affordable life saving personal emergency response monitoring.
Doodle Home LLC is a web-based interior design destination serving consumers,
interior designers and mid- to high-end manufacturers of luxury home furnishings.
Founded in 2010, Doodle Home revolutionizes the way interior design
is practiced in the 21st century. Through interactive and immersive technology,
Doodle Home will simplify the interior design process. More than
just a website, Doodle Home is an interior design experience, allowing
consumers and professionals alike to create and visualize finished designs and interact
with award-winning designers. Doodle Home provides its members
access to trade-only furnishings and the opportunity to search, discover and ultimately
purchase from a finely curated selection of exceptional and cutting-edge products.
Doodle Home is a privately held company based in Detroit, Michigan.
Fathead LLC is the industry leader of authentic, officially licensed sports
and entertainment graphic products. Fathead gives fans the opportunity
to "FEEL the REAL" by bringing their favorite passion or inspiration to
life. Fathead's signature line, Real.Big., offers life-size,
high definition wall graphics of professional athletes, animated heroes, entertainment
characters, team stadiums, helmets and logos. Fathead maintains
more than 400 licenses with leading consumer brands across many industries and professional
sports leagues, including NFL, MLB, NBA, WNBA, MLS, NHL, NASCAR, WWE, UFC, AHL,
MML, Live Nation, Lucasfilm, Marvel, DC Comics, Hasbro, Disney, Nickelodeon, Warner
Brothers, and many more. Fathead selections also include top-selling Fathead
Customs, available in vinyl cut-outs, murals or mounted canvas
prints. Fathead has been featured extensively on a variety of television
outlets, including Extreme Makeover Home Edition, The Price is Right, Today Show,
Good Morning America, ESPN, CNN, Extra, 30 Rock, House and Big Bang Theory.
is based in Detroit, Michigan and manufacturers its products in the USA. Fathead
was recently named to the Detroit Free Press' "Top Workplaces of 2010"
Made by Rabbit, Inc., is a disruptive SoCal-based team that develops applications
and communities that are focused on converting users into influencers. Their first
FLUD News, is an application for all of us to follow, share and discover
hyper-relevant news content via mobile devices.
Gumshoe is life's gaming platform. It creates a new layer of mystery and
intrigue that quickly transforms a fleeting "check-in" into a rich alternate
reality. Highly engaging, Gumshoe weaves everyday social posts,
check-ins and friendships into a world of personalized mysteries, complete with
clues, hidden agendas and the occasional double-cross. Players are armed with a
complete toolkit to engage in a game that is highly customized to their interests,
social behaviors and level of participation. Compete against friends and a community
of sleuths to gain badges, social cred and the occasional real life reward along
Hired My Way offers a simple solution to the biggest problem facing the
online job search industry: overcrowding. Job seekers buy MYtokens that they use
to post their resumes, ensuring that they only post resumes to job listings for
which their skills and interests are a strong match. Employers get quality resumes,
not just quantity. Job seekers have a higher likelihood of getting noticed. Everybody
Jimmy Kicks is a limited-edition sneaker company selling 250 to 500 numbered
pairs of sneakers per design. New sneaker concepts are submitted by independent
artists, then the online community votes on their favorite shoes on a quarterly
basis and the top designs are manufactured and made available for purchase on the
website. Jimmy Kicks, a Bizdom U business, combines online
retail with social media, encouraging interaction between the Jimmy Kicks
team, graphic artists and consumers. Not just another sneaker brand, Jimmy Kicks
is an experience for those who want "sole" discretion to define their
With the mission to empower women, both physically and financially, Krysalis Fit uses
the home party model to provide women with light weight fitness gear, accessories,
education, and clothing so they can live healthier, more active lives... and do
it in style! At Krysalis Parties, women have the opportunity to
browse through a variety of the most popular products while the consultants demonstrate
how to use them. Guests can even get up and try the products out for themselves.
In addition, Krysalis Fit offers women the opportunity to start
their own businesses by becoming sales consultants; ultimate flexibility, unlimited
income, and control of their futures, are just a few of the many perks! Krysalis
Fit is based in Detroit, Michigan, and is quickly expanding into states
across the country.
The Picket Report is an online neighborhood research tool that
helps people who are moving or relocating identify which neighborhood they want
to live in. The website provides nationwide lifestyle information based on neighborhood demographics, crime and
safety, schools, and the "walkability" of an area - all in an easy-to-use,
visually appealing format.
Founded in 1992 by Thad Paschall, Protect America is one of the nation's
largest home security companies providing comprehensive home security systems and
service in all 50 states. Based in Austin, Texas, Protect America
home security systems provides consumers a flexible, affordable and reliable home
security solution utilizing GE's state of the art wireless technology. Offering
landline, Broadband, and cellular monitoring, Protect America also
features options with interactive access that allow users to control their alarm
systems remotely via the Internet and smart phone applications. Protect America
provides interactive security cameras, GPS vehicle tracking, and a money-saving,
cellular takeover option that creates a more secure connection to the monitoring
center. Protect America was named a Consumers Digest Best Buy
for home security from 2008 to 2011. In addition, TopConsumerReviews.com
has awarded Protect America the distinction of being the number one home security
company in America for the fourth consecutive year.
StyleCaster Media Group is the social media company for people who have
a passion for style. The disruptive digital media company empowers style enthusiasts
and the brands that want to reach them. StyleCaster combines the
art of traditional media with the science of new media to create premium content,
engaging experiences and integrated advertising solutions for all of its online
destinations. TechCrunch has called StyleCaster "a one-stop shop for
fashionistas" and AOL named it one of the five best startups of 2009.
The privately held company was founded in January 2008 and is based in New York
gives couples awesome
wedding videos for an amazing price. On the bride and groom's special day,
Wedit delivers five HD Flip video cameras and lets the
guests film, allowing loved ones to capture fun and candid moments that a professional
videographer is likely to miss - and at a fraction of the cost. After the wedding,
the couple simply sends the cameras back to Wedit, where they have
the option of having their wedding video professionally edited. Videos are then
uploaded to the couple's personal video website, where they can share their wedding
videos with friends and family. Wedit is a Bizdom U business
and is based in Detroit, Michigan.
Bizdom U is an entrepreneurship accelerator that trains, mentors and funds
aspiring entrepreneurs to launch innovative, growth-oriented Detroit and Cleveland-based
businesses. Bizdom is a non-profit organization that was launched
in 2007 by Dan Gilbert, founder and chairman of Quicken Loans
and majority owner of the Cleveland Cavaliers. Bizdom
has two distinct programs: Idea Generator, an eight-week, part-time
program that helps aspiring entrepreneurs turn their ideas into well developed,
client focused business concepts; and Launch Labs, a three month, full-time,
entrepreneurship accelerator where entrepreneurs receive up to $25,000 in seed funding
to launch their business with assistance from business, sales, marketing and web
development experts in exchange for 8% equity to the Bizdom non-profit
fund, which is used to fund future entrepreneurs that will launch additional innovative
businesses in Detroit and Cleveland. Launch Labs participants have an opportunity
to pitch for additional funding if needed at the completion of Launch Labs.
Launch Learning Group specializes in innovative insurance
licensing courses that are state-certified and taught by experienced and licensed
trainers. The courses are infused with technology and use competitive games, animated
videos and proven test-taking strategies that appeal to adult learning styles. Our
passing rates are over 80% for first time test-takers and all courses prepare individuals
to pass the state exam, a requirement to sell insurance or receive commissions in
the State of Michigan. LLG also assists individuals who successfully
complete the training courses obtain jobs with the top insurance companies in Michigan.
Northcentral University is a 100 percent online university
providing doctoral, master's and bachelor's degree programs in business and technology
management, education, and behavioral and health sciences. Northcentral is regionally
accredited by the Higher Learning Commission, the most respected and recognized
level of accreditation for any school, whether online or campus based. More than
94 percent of its faculty members have a doctoral degree or the highest degree in
their field. More than 8,000 students from all 50 states and 82 countries are enrolled
in Northcentral programs. The University headquarters is located in Prescott Valley,
In-House Realty is the affiliated real estate company of
Quicken Loans, the nation's #1 online mortgage lender. In-House Realty
delivers the highest quality real estate experience by connecting consumers with
one of the 7,000+ real estate agents in their nationwide network, providing
access to a purchase mortgage expert from Quicken Loans and facilitating
the entire purchase process to ensure a fast, smooth and easy home transaction.
Headquartered in Detroit, Michigan with 50+ team members, In-House Realty has grown
to be the only real estate solutions resource of its kind.
MyInsuranceExpert.com is the affiliated real estate company
of Quicken Loans, the nation's #1 online mortgage lender. In-House
Realty delivers the highest quality real estate experience by connecting
consumers with one of the 7,000+ real estate agents in their nationwide network, providing
access to a purchase mortgage expert from Quicken Loans and facilitating
the entire purchase process to ensure a fast, smooth and easy home transaction.
Headquartered in Detroit, Michigan with 50+ team members, In-House Realty has grown
to be the only real estate solutions resource of its kind.
MyInsuranceExpert.com is consistently honored as a Detroit Free Press Top Work Place,
one of Metropolitan Detroit's 101 Best and Brightest Companies to work for, and
most recently, one of the Michigan 50 Companies to Watch in 2011.
MyInsuranceExpert.com LLC is the nation's third largest
retail provider of reverse mortgage home loans in the United States. The company
specializes in allowing homeowners, 62 years and older, the opportunity to convert
some of the equity in their homes into tax-free cash without having to make any
monthly mortgage payments. One Reverse Mortgage was founded in
2001, operates in 45 states and the District of Columbia, and is a Quicken Loans
For more than a quarter century, Quicken Loans has been creating innovative
mortgage solutions for clients in all
50 states. The result: exclusive technology and the fastest, easiest mortgage available
Since mortgages are all we do, we've been able to simplify the process, leading
the industry in service and mortgage technology. We're proud our commitment to clients
had earned us an A+ with the Better Business Bureau, and the "Highest
in Customer Satisfaction for Primary Mortgage Origination" distinction from
J.D. Power and Associates. Over the years, we've financed more than a million
loans with unparalleled attention to personalized service, growing into the #1 online
lender and the #5 retail mortgage lender in America.
We strive to help every client improve their personal financial situation, and put
a strong emphasis on giving back to the community. We look forward to providing
American communities with the very best products and service in the mortgage industry.
Quicken Loans Mortgage Services (QLMS),
a division of Quicken Loans, provides home financing programs, technology
and marketing support to financial institutions across the country. Those who partner
with QLMS can offer a wide variety of mortgage programs, including
conventional (Fannie Mae and Freddie Mac), FHA, VA and Fannie Mae HomePath
mortgages to their customers. QLMS takes a unique approach to the
lending process by managing the third-party vendor items necessary to complete the
loan yet ensuring the bank or credit union remains the point-of-contact for the
client receiving the mortgage.
Quizzle LLC is an innovative website that helps consumers get a better understanding
of their credit – and have a little fun doing it. Located in Detroit, Michigan,
Quizzle began as a project inside of Quicken Loans and
spun off into its own company in September 2009. At Quizzle.com, consumers learn specific actions
to improve their financial health with helpful tools and information, including
a free credit report and score, credit improvement resources, personalized home loan recommendations
and debt management plans. Quizzle was ranked #1 on the Detroit
Free Press' "Top Workplaces of 2010" List.
Ready Financial Group offers the innovative READYdebit Visa
Prepaid Debit Card and Path2Credit credit building and repair
program, which provides an integrated, low-cost alternative to a traditional checking
account, credit cards, short-term loans and other credit products. READYdebit
is specifically designed with no overdraft fees, potentially saving American consumers
billions in fees annually. The READYdebit card is accepted everywhere Visa
debit cards are accepted worldwide and all deposits are insured by the FDIC. In
addition to these direct consumer products, Ready Financial offers
a number of business solutions including the READYperks incentive card
program and no hassle payroll cards. The company is based in Boise, Idaho.
Title Source is one of the nation's leading providers of title insurance,
property valuations and settlement services. As one of the largest independent title
agencies in the nation, we are an authorized agent of the highest rated title insurers
in the industry. Five of the top fifteen Fortune 100 companies trust Title Source
with their business. Title Source is a preferred provider to four
of the top five residential mortgage institutions, as well as smaller community-based
lenders. The company ranked 15th in the Detroit Free Press' "Top Workplaces
of 2010" List. Title Source is based in Troy, Michigan and
retains regional service centers in Michigan, California and Texas. We are a select
partner and an affiliate of Quicken Loans.
Detroit Venture Partners is a Detroit-based
Venture Capital firm on a crazed mission. We back seed and early-stage technology
companies who have a purpose.
Our purpose is to help rebuild the Detroit area through entrepreneurial fire. We
view business building as a palette for creative expression and an opportunity to
make a difference and change the world. If not, why bother?
We are creative business builders, not money managers. We are entrepreneurs helping
other entrepreneurs build and grow meaningful companies.
Rock Companies is a real estate investment, development,
construction and management company that focuses on commercial, residential single
and multi-family investments in Florida, Michigan, North Carolina and Ohio. Rock
Companies, based in Detroit, Michigan also provides consulting and project management
to Quicken Loans Arena, Cleveland Clinic Courts, the Cleveland Cavaliers
and other affiliated companies.
Rockbridge Growth Equity is a private equity firm that has
dedicated capital focusing on transactions in the financial services, consumer-direct
marketing, business services, and sports, media & entertainment industries.
Based in Detroit, Michigan, Rockbridge's current portfolio includes
equity stakes in Ready Financial Group, Protect America, Northcentral University,
Connect America, One Reverse Mortgage, One On One Marketing and MyInsuranceExpert.com.
On March 1, 2005, the NBA approved the purchase of the Cleveland
Cavaliers by an investor group led by Dan Gilbert, the chairman
and founder of Quicken Loans, the nation's largest online home mortgage
lender. With the new ownership, came a new era to the Cavaliers / Quicken Loans
Arena organization and the #1 goal of delivering an NBA Championship
to the city of Cleveland. Gilbert put all of the pieces in place
and all the wheels in motion to create an environment that focuses on excellence
at all levels and instills a true "championship culture." This is what
drives the Cavaliers organization to stand out from others, and
today the Cleveland Cavaliers are considered one of the most successful
franchises in the NBA, and Quicken Loans Arena one of the most
exciting venues in the country. The Cavaliers became the only team
to be named in the top five for two consecutive years in 2009 and 2010 for the Sports
Business Journal's prestigious Pro Sports Team of the Year award
category. The annual award recognizes innovation and excellence in business operations
among all NBA, NFL, NHL, MLB and MLS franchises.
The Lake Erie Monsters are an American Hockey League
franchise based out of Cleveland, Ohio. The Monsters are the top
affiliate team of the National Hockey League's Colorado Avalanche and have
seen dozens of players go up top to "the show" to play in the NHL.
Launched by Dan Gilbert, the team played its first season in 2007-2008
at Quicken Loans Arena in Cleveland. The team has continued to build success
both on the ice and in the stands. Most recently, the
finished their fourth and most successful season in franchise history, setting numerous
records, including most wins and most points in a season. The team also made their
first-ever appearance in the AHL Calder Cup Playoffs in 2011. For the second
straight year, the Monsters finished sixth in average attendance
in the 30-team AHL, after finishing ninth in their second year and 11th
in the inaugural season of 2007-08.
Rock Gaming LLC is a Midwest-based gaming partnership formed
with an initial focus to develop first-class casinos in two of Ohio's largest cities,
as well as to explore other potential gaming opportunities. Rock Gaming has partnered
with Caesars Entertainment, the world's largest and most successful gaming company,
to develop and operate full-service casinos in downtown Cincinnati and downtown
Cleveland under the Horseshoe brand. Combined, Horseshoe Casino Cincinnati and Horseshoe
Casino Cleveland will generate 11 million visits to the urban cores and add to both
cities' already impressive offering of sports, entertainment, dining and cultural
Northeast Ohio's premier sports and entertainment destination, Quicken Loans
Arena, also known as The Q, is home to the NBA's Cleveland
Cavaliers, the American Hockey League's Lake Erie Monsters,
the Arena Football League's Cleveland Gladiators and host to the best entertainment
in the region. Each year "The Q" welcomes nearly 1.5 million people at
200 plus events that include Cavaliers basketball, Monsters hockey,
world-class concerts, family shows and signature sporting events like the Mid-American
Conference's (MAC) men's and women's post-season basketball tournaments.
The Q recently played host to the second and third rounds of the
2011 NCAA Division I Men's Basketball Championships and has also hosted
the NBA All-Star game, the NCAA Women's Final Four and the United
States Figure Skating Championships.
Quicken Loans Arena is operated by a group led by Cavaliers
majority owner Dan Gilbert, the chairman and founder of Quicken Loans,
the nation's largest online home mortgage lender. Since 2005, Gilbert has
led the ownership group's $40+ million investment in renovations and upgrades at
Quicken Loans Arena featuring new seats, state-of-the-art scoreboards,
new lighting technology, an enhanced sound system, remodeled team locker room and
more. In addition, in October 2010, a re-designed and expanded multi-million dollar
Cavaliers Team Shop opened inside The Q and is now one
of the largest and contemporary in the NBA. These investments reflect Gilbert's
commitment to operating the Cavaliers, Monsters and Quicken Loans Arena
in a fan-centric way that is second to none.
With the addition of Veritix's Flash Seats for digital, paperless ticketing
for arena entry, transfer or resale, and the arena's upgraded concessions offerings
that include Food Network star Michael Symon's two restaurant
concepts, The Q is focused on providing the best fan experience,
technology and venue in all of sports and entertainment.
Veritix provides the most dynamic paperless ticketing, event marketing,
and relationship management applications to artists, professional sports teams,
universities, arts organizations, and entertainment venues. Through the only patent-protected,
fully-integrated paperless ticketing platform – Flash Seats – the company has revolutionized
the sports and live entertainment industry by enabling paperless venue access while
allowing artists, team owners and venue operators to regain control of their secondary
market. Veritix is based in Cleveland, Ohio. The Cleveland Cavaliers
were the first team in professional sports to use this new technology. Other
Veritix clients include Quicken Loans Arena, the Houston Rockets, the Houston
Toyota Center, the Denver Nuggets and Colorado Avalanche, the Pepsi Center, the
Utah Jazz and Energy Solutions Arena, the NCAA, Dover Motor Sports, Boise State
University and Texas A&M University.
Xenith LLC has developed an innovative helmet technology that reduces the
risk and severity of concussions and other traumatic brain injuries. Founded in
2004, and based in Lowell, Massachusetts, Xenith is working to address the issues
of sports safety, activity and health through innovation and education. Xenith staff
and advisors include leading sports medicine, sports management and product development
veterans committed to providing superior products, service and information.